How can I calculate LCV (Lifetime Customer Value)?

Clay Nichols

23 Apr, 2016 10:16 PM

I need to figure out how much we make per customer so that I can figure out what a customer is worth.
That will determine how much we can afford to PAY for advertising.

I suspect many companies are in the same boat. If I KNEW that $100 in advertising would get me one paying customer and that a customer is worth $200 then I just crank of the advertising as long as that holds true.

AFAIK, CheddarGetter does not provide that (a shame :(

I'm thinking I might be about to export all transactions into a spreadsheets.

But I thought I'd see if you had any ideas?

  1. Drew Songer closed this discussion on 28 Apr, 2016 01:31 PM.

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