How can I calculate LCV (Lifetime Customer Value)?
I need to figure out how much we make per customer so that I can
figure out what a customer is worth.
That will determine how much we can afford to PAY for
advertising.
I suspect many companies are in the same boat. If I KNEW that $100 in advertising would get me one paying customer and that a customer is worth $200 then I just crank of the advertising as long as that holds true.
AFAIK, CheddarGetter does not provide that (a shame :(
I'm thinking I might be about to export all transactions into a spreadsheets.
But I thought I'd see if you had any ideas?
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If you need help with Cheddar please
start a new discussion.
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Drew Songer closed this discussion on 28 Apr, 2016 01:31 PM.