Chrun and LTV

Aysia Wright's Avatar

Aysia Wright

04 Sep, 2018 03:31 AM

Hello - We have an issue with the analytics as they are set up . We have both one time and recurring transactions running through Cheddar Getter. I think this is throwing off the analytics so that we don't have an accurate view of churn and LTV. Is there a way to have our analytics only reflect our recurring memberships and perhaps show some other figure for # of single transaction members? They are technically all "active" and we'd like to leave them that way in case they want to re-gift, however, I need to separate them from our recurring memberships.

Thank you for your help.

Aysia

  1. Support Staff 1 Posted by Meghan Turner on 04 Sep, 2018 09:42 PM

    Meghan Turner's Avatar

    Hi Aysia,

    Is there a way to have our analytics only reflect our recurring memberships and perhaps show some other figure for # of single transaction members?

    By default, Cheddar's churn and LTV calculations include all of the customers in your product account. If you'd like to exclude a certain set of customers from those calculations, you could either create a separate product account to manage their subscriptions or get the raw data from Cheddar to perform your own calculations.

    Since you already have customers subscribed to gift plans in your current product account, I'd suggest going with the second option (customers would need to re-enter their payment information in order to create a customer record in a new product account).

    To get the customer and transaction data you'll need to perform your calculations, you can use the API or webhooks. We've heard from other customers who were able to use Zapier with Cheddar webhooks to automate the process of transferring Cheddar transaction and customer data to an external service, like google sheets, for basic analysis.

    Let me know if there's anything else we can do to help, Aysia!

    Meghan

  2. Marcela Poffald closed this discussion on 14 Sep, 2018 01:36 PM.

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