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Are the Lifetime Value Analytics Current?

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Aysia Wright

20 Jun, 2017 07:47 PM

It seems like it never changes.

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1. Support Staff 1 Posted by Meghan Turner on 20 Jun, 2017 09:04 PM

   

   Hi Aysia,

   Yes, they should be! If you click on the green button in the top right corner of the LTV card, you can see how LTV is calculated based on your current numbers. I've attached a screenshot of how it looked this afternoon.

   Have you noticed any specific changes (or lack thereof) in your LTV number over the last few months that leads you to believe there's something wrong with the calculation?

   Meghan

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2. 2 Posted by Aysia Wright on 20 Jun, 2017 09:27 PM

   

   Hi Meghan - Thanks. No, they seem to always be the same so I wondered if
   it was accurate. We haven't done much marketing lately while building a
   new site so our numbers have dropped and churn increased, which did not
   seem to be reflected.

   Cheers,

   Aysia

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3. Support Staff 3 Posted by Meghan Turner on 21 Jun, 2017 05:16 PM

   

   I think since the 12 month trailing churn rate is used for this calculation vs. the month to month churn rate, it stabilizes the LTV over time (which is intended). I wouldn't expect that a few months of higher churn would have an immediate effect on LTV, but keep an eye on it and let us know if you notice anything specific that you think is unusual.

   Meghan

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4. 4 Posted by Aysia Wright on 21 Jun, 2017 05:21 PM

   

   Got it. That makes sense!

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5. Meghan Turner closed this discussion on 27 Jun, 2017 03:01 PM.